​What I’m about to tell you should matter to you. There has been a movement by department stores, even some big box stores who have relied on retail sales for their bottom line to apply more emphasis on their online presence and online shopping.  Wal-Mart Stores Inc. who you are familiar with will soon be known as Walmart Inc. (losing dash and the Store parts of their name. Why?  Because, as perhaps the largest retailer and mover of products in the world, they are determined to stay that way! It's in their DNA.  

Evaluating the quality of your web design is a fundamental aspect to your website performance.  It’s important since it enables you to know how well your website is functioning.  In addition, it puts emphasis on some key areas for improvement during web development. However, evaluation of the quality of web design may become complicated if you don’t have the right metric for assessing its quality.  

For customers and sellers, the first interface that will be experienced between them is the website.  The site represents the calling card for the seller and that first ‘how may I help you’ one might otherwise encounter in a retail outlet.  This ‘calling card’ becomes the perception of the seller by the buyer and the beginnings of defining the relationship and whether trust has begun or a very short visit ensues and the customer moves on.

A lot is made about local SEO and internet marketing, especially if you are a business that wants to excel in your particular area. Local Google marketing ranges from about 40,000 population, up to about 400,000 where it begins to get more difficult to see the outlying areas as local. Usually larger cities have specific areas that can be viewed as local but distance is a measurement as well.  

This type of social media advertising is called dark post because it behaves as a news feed, like a shared wall post and then delivered to selected Facebook readers that don’t publish to your Timeline, and don't show up in your followers' feeds organically. So, while appearing as a news post, they are marked ‘sponsored’ and contain your website’s link along with an attractive, tempting photo, a short pitch, and call-to-action. Right now, Facebook allows status updates, photos, videos, links or an Offer.  Very productive.