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A business should do whatever possible, including PPC advertising, that can return a solid ROI, as long as it doesn’t negatively affect any other part of its business that’s performing strongly. But let’s say you are moving up on page one of Google searches, it seems a waste to continue pay-per-click advertising when comparing cost and click rates. |
AuthorAndy Emilio is co-owner of RoughRider Digital Media and has a long background in motion picture marketing, distribution and production. Archives
January 2018
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