​LOCAL SEO - Is Web Design different from one city, or area to the next?

A lot is made about local SEO and internet marketing, especially if you are a business that wants to excel in your particular area. Local Google marketing ranges from about 40,000 population, up to about 400,000 where it begins to get more difficult to see the outlying areas as local. Usually larger cities have specific areas that can be viewed as local but distance is a measurement as well.  

With web design itself the differences from one area to another may not be noticeable; what works in Mississauga will probably work in Markham as far as appearances are concerned.  But what may be different from one area to another factor is the content, specifics related to a particular location including ethnics, architecture, landscape and weather.

​Loyalty and Trust in Internet Marketing

Let’s use Vaughan as an example.  Vaughan is widely populated with persons of varied backgrounds but has a large population of Italian and Spanish people. A local website would likely seek to speak to those people through design and content in subtle ways that make a visitor’s experience enjoyable.  In local SEO, a local restaurant or organization may be mentioned, or even an intersection or local attraction. It is difficult to talk about Vaughan and not discuss the fantastic pizza that one can get in any area of the city.  In order to enhance the experience for the website visitor, enhancing the site with pictures of the various areas and telling a story that relates to this great local market will tend to make the consumer feel the association with the particular business and of the community. Sure, price and quality are very important but loyalty is much more, and it begins with the internet experience, especially if that is where the consumer has opted in to shop.  They tend to get that neighborly feeling and the sense of trust, which in turn, increases the likelihood of acquiring a new, loyal customer.
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The trust factor when talking to your prospective clients cannot be overstated. There are hundreds of choices in most niches when marketing your product or service.  The combination of a knowledgeable website with shared community views, along with strong reviews, will guarantee the building of that trust.  Sometimes, all you have to do is sit back and ponder what makes yourself feel comfortable when considering a purchase and or service, from the best restaurant or eatery, to the best landscaper or painter.  Your answer should be pretty close to the point of this view. ​