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Sales from lead generation It is generally accepted today that a viable company cannot live without digital marketing somewhere near or at the top of its overall marketing strategy. We believe that the organic website is the most important aspect of marketing for most companies; one's that rely on an immediate need basis through an internet search, (services required asap such as plumbing, tow truck, emergency dentist) and companies that want to get an informative message to prospective customers. There are basically four digital marketing channels available to business:
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Generating leads and parallel on-line marketing. Landing the big fishOne of our strengths at RoughRider is lead generation through associated on-line marketing (PPC, Facebook). and should be strongly considered as part of your inbound marketing campaign for your company. You develop wide coverage at minimal up front outlay. The best part is the exposure you would otherwise not see if you weren't affiliated to another marketing machine.
You need to consider that the associate marketing options will make money in one or more ways:
Your brand or business is advertised for little up front expense, usually with a decent upside, and your cost is based on quantifiable actions. The importance of goal-oriented metrics for your business. Don't take them lightly
We would be happy to take you through this paradigm and all digital marketing channels as part of a free consultation. Look good,
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My website's pretty; but is it working for me?Landing page quality, ease of navigation and response to CTA (calls to action) and quantity are the important factors for conversion to sales. The more landing pages you have, the more leads you might expect as your relevant information grows. More pages equals more content and more opportunity for keyword strategy that helps rankings on the SEO side of the equation, as long as written quality remains the driving force of the page content. Interesting content includes relevant information, product or service videos of action and accomplishment, interesting facts and statistics and pleasing graphics as all of the quality content can increase conversion by over 100%. Another factor for successful conversions is web page speed; overloaded web pages that take too long to load will be exited no matter how interesting. The objective must be the highest CTR (click through rate) possible.
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Thoughts on sales conversion methods on WebsitesThere are so many concepts and 'should do's' in creating the perfect site for sales conversion. Determining factors include type of service or product. A dentist will have a different approach than a plumber, or a seller of a home product will require a different approach than a lawyer. One thing is consistent, all of these services and products need a response from their website visits. Price, ease of shipping if applicable, and minimal pressure should be considered. Forcing people to sign up for something before they can view or buy is never a good idea. We believe that viewers that aren't funneled into the system early can become customers much more often if they are allowed to be a guest and get familiar with things. In retail, many shoppers dread the upscape clothing store as the snooty sales-person approaches and is all over you in case you might leave. Ironically, so many people leave.
Difficult to understand business language just doesn’t work. We write for all people, executives, kids and grandmas who should be able to buy from a site without difficulty. Part of the attraction to any product is the value proposition and the guarantee that comes with it. People need to trust and we know that. We make sure that the comfort level is met and that the decision to click through and convert is not a tortured one. Ultimately, there is no point in spending time and money on search optimization if the performance of a website does not come through with acceptable bounce rates and outstanding conversion rate. |
Do consumers purchase direct from their mobile devices?Yes, in fact it's more frequent than ever, and it's become more frequent than from their home/desktop set-up. This is why the website must make it easy to make a call, or enticing to make the decision to place an order for the service / product. Local SEO focuses on this phenomenon and the page's 'calls to action' must be drop dead easy to work with. With as few options and boxes as possible (they tend to make the choices more difficult), as necessary and people will be more inclined to respond with an inquiry or order. Bottom line: make it interesting, simple and inviting to click through.
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