ROUGHRIDER SEARCH ENGINE OPTIMIZATION
Making sure your business gets found in Google searches
SEO - Defined
SEO - the method and system of strategies and techniques applied to a website to attract and increase visitors. Wikipedia refers to SEO as the process of affecting a web page or website's visibility as a result of an unpaid internet search usually referred to as "organic" results.
Strategic Optimization For Inbound Marketing
At Roughrider Digital Marketing our objective is to have your company out-performing your competition on Google search results, and to keeping you at the top of the search results. Therefore aggressive optimization of your website must be persistently implemented or be at risk of irrelevance online.
SEO includes on page content, internal linking and proper meta tagging, and off page SEO involves citations, inbound linking and detailed analysis of those who are selling in your niche. Staying competitive requires constant work on your brand and website in order to keep pace with your competitors since they are likely vying for the top Google search engine real estate.
Why not rank organically - then simply augmenting your presence where necessary through managed, paid PPC advertising? With professionally developed SEO, naturally improved results will become evident as your brand develop increased trust and increased visits to your site. Sales conversions will naturally follow with our professional web design.
We always remind our clients that ethical SEO does not happen overnight. It can take some time before search rankings reach expectations that have been laid down, but the long term savings on overall internet marketing will be worth the patience. We will often recommend supplemental programs such as Google Ads that will somewhat effective while search engine strategies begin to take effect. The bottom line though is that our digital marketing strategies will get the phone ringing.
SEO includes on page content, internal linking and proper meta tagging, and off page SEO involves citations, inbound linking and detailed analysis of those who are selling in your niche. Staying competitive requires constant work on your brand and website in order to keep pace with your competitors since they are likely vying for the top Google search engine real estate.
Why not rank organically - then simply augmenting your presence where necessary through managed, paid PPC advertising? With professionally developed SEO, naturally improved results will become evident as your brand develop increased trust and increased visits to your site. Sales conversions will naturally follow with our professional web design.
We always remind our clients that ethical SEO does not happen overnight. It can take some time before search rankings reach expectations that have been laid down, but the long term savings on overall internet marketing will be worth the patience. We will often recommend supplemental programs such as Google Ads that will somewhat effective while search engine strategies begin to take effect. The bottom line though is that our digital marketing strategies will get the phone ringing.
The need for SEO
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SEO for a rapidly changing world
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Precise SEO equals rankings improvement to your website so you can reach more customers.Website ranking; there's nothing more important and satisfying than finding your site on the upper part of page 1 of organic search results knowing that it will translate into leads and sales. When you linger on page two or three, it usually means you are not seeing any website productivity at all. Your website is your best sales tool.
The Internet provides you with the opportunity to reach customers in the most effective way, direct to consumers who are your captive audience; customers actually seeking you and your product out. |
For your free competitive analysis
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Without best practices SEO, you will have diminishing returns.Visitors must connect with you and your message immediately after opting in to your site from the internet search. A busy person's attention span is short and short visits equals high bounce rate. If you decide to move forward without top notch, professional SEO, and not do best practices to achieve steady rankings growth, studies show you will likely miss out on almost 85% of prospective buyers visiting your site.
That's over four out of five potential customers that will not find you from searching the internet. For those 15% of searchers that will carry on to the second page, only about a third will even consider a click through to your site. And you can hide a missing person on page three. Your website needs to be found on page 1 of organic search results. |
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SEO Professionals.It's our job to stay ahead of the ever changing curve in search engine optimization. By hiring a professional search engine strategies company such as RoughRider, you can count on best results of the high ranking search engine placement in keywords associated with the products or services you are marketing.
If you're checking us out, it might be because you're experiencing some disappointment with your company's website, and the lack of your desired search engine results. We won't let you down, give us a few minutes to explain what you need to know and show you that there's no need to be afraid of cost. Old and brand new businesses can benefit in a big way with a new aggressive internet campaign. |
Or call us. We'll answer your questions and explain the benefits without any obligation to you.
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How do I get cracking on improving my website's search engine results? Your best bet is hiring a professional SEO company.
Contact us, we'll show you how to get started on search engine optimization. A sound, aggressive yet ethical approach to improving rankings is what we love to do. On-page and off-page optimization that will move you up the search engine results for the niche you are looking to dominate. More leads...more business.
Since you are checking us out today, you have likely experienced disappointment with your company’s internet site's productivity. Or you may be a new business owner anxious to get going on a progressive internet strategy and marketing campaign in order to quickly drive traffic to your website. If so, you are at a great starting place. We’ll get you moving.
Since you are checking us out today, you have likely experienced disappointment with your company’s internet site's productivity. Or you may be a new business owner anxious to get going on a progressive internet strategy and marketing campaign in order to quickly drive traffic to your website. If so, you are at a great starting place. We’ll get you moving.
A quick look at customer habits when searching the internet.When a customer is searching for a needed product or service for their home or business, the majority behave just as you would expect:
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A quick look at what goes into Website SEO?Primarily, the SEO work that goes into designing or modifying a website that will respond to internet search activity by consumers and potential clients is briefly explained below:
Our extensive research and experience tells us how to approach a given website, whether an existing site or a freshly built site ready to be optimized. Active sites may continue to run while work is being done. |
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What's involved in Search Engine Optimization analysis?Our Small Business SEO Services will launch you ahead of your local competition with continued maintenance and fresh content. We look closely at all aspects of SEO that impacts your existing site and as it relates to your market niche. Our clients benefit from our up to date research into algorithms for optimum performance, and analysis of strong keywords both on your site and your competitors. As algorithms assign scores to websites and their eventual ranking, we make sure we are following the best practices for best ranking. We continue to analyze backlinks and make sure the existing ones are beneficial and we find new links that will raise the score of the site. This is an essential service we provide.
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On page SEO | Keywords | Labeling | TaggingOn page SEO includes keyword and long-tail keyword phrase inclusions. We use a combination of analytic tools and our own research to formulate the best on-page strategy. Then, we take a close look at your competition in case we may have overlooked anything. Keyword underuse is an opportunity lost, but keyword application can go very wrong with overuse (stuffing).
Meta-tags, (proper image labeling and titling); purposeful page and paragraph titles; and any other important descriptors which aid in Google ranking and indexing of individual pages are aggressively implemented. The key is reacting to the ongoing algorithm changes that are brought forward almost weekly by Google in particular. |
Without comprehensive SEO research and tools to understand where your website is or is not performing in Google search results, your website will be virtually invisible, and its value becomes inconsequential for leads and sales. RoughRider Digital Marketing
Website Leads and Sales ConversionWith 8 seconds to make a compelling reason to keep a visitor on your site once they have selected your company, your content and navigation better be first rate and jump out at visitors. You can lead a horse to water but he's got to want to drink it. When you succeed in getting customers to your website, they have to want to read your content and reviews and navigate further, what is referred to as the 'click through rate' (CTR). Our job is to make that navigation smooth, allowing the customer to easily click through the site and to ultimately become a worthy lead for your sales system.
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What is Local SEO?Local SEO is best described as website optimization geared to smaller local businesses and entrepreneurs who focus in their region or city, and it begins with Google Maps and Google My Business. Companies that are striving to make the Map Pack on the first page of the local Google search, or the first page of a local organic search need serious SEO through citations (any listing that contains your company and its details), reviews and backlinks.
Our company resources include search engine optimization and marketing experts who have years of experience in keyword strategy, unique writing skills that incorporate sound SEO practices and social media marketing strategies utilizing the most important platforms out there. We will review and analyse the competition to make sure we are outdoing them in all areas.
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Why is ongoing SEO maintenance required?We often get asked this. In order for SEO to work on an ongoing basis for you, your website must continuously meet the requirements for success. First of all Platform Algorithms and ranking criteria are constantly changing and you must change with them. Don't forget, your competition is probably doing the same. Backlinks are always in need of updating and adding newer ones. Blogging on and off site keeps your website fresh and ranking.
Website building is a gradual process, it's not as if you can cram a bunch of content and then sit idle for a while. They must be eased into place because Google hates unnatural website events and articles must be relevant as time goes by. Blogging, adding informative pages and informative content increases website score, doing nothing reduces it. Secondly, imagine your competitors doing nothing, that would be ideal, but in all likelihood, they aren't sitting around. We want to give you a simple business generating site that will be 100% visitor friendly with continued monthly attention. Updating of social media, monitoring and adjusting to algorithm changes, and keyword development are ongoing. We take that challenge off your hands so you can run your business. Think of us as your most productive part time employee. |
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Off page SEO | Citations | Linkbuilding
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Off page SEO includes Social Bookmarking, Citations, Social Media and Link Building. The importance of this process cannot be understated and it takes know-how to make sure that proper practices are being followed to ensure positive scores and results when being indexed by search engines. It is easy to be too aggressive in finding and associating with backlinks, but you can be sure we are careful about how we approach this strategy. The best way to look at it is that backlinks and influence need to be earned. In the end it's about good strong writing and content to help achieve positive branding..
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Blog Presence | Content
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Blog content and creation on your site is important in creating brand validation. Knowledge, especially unique information shared with others, creates interest to google crawlers. Original content that is of interest to other readers on other sites can create highly valued backlinks and rankings gold. Quality sites are what matters. Beware of marketers offering dozens of instant backlinks and immediate improved rankings. Those types of SEO tactics will get you penalized.
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A word about Black Hat SEO techniques
If you have heard of BlackHat or WhiteHat SEO techniques, here are some pertinent differences:
BlackHat SEO is strategy is geared to rapid rankings improvement by aiming their content and tactics to search engines specifically, not necessarily to humans and their tendencies. Usually ignoring what visitors might find intriguing and informative at the expense of darker tactics such as keyword stuffing, inferior and overused backlinks, fake reviews, and other unnatural methods strictly for ranking quickly. In the short term you can cheat the search engine protocol, but the aptitude of the algorithms are too sophisticated now and the advantage is very short-lived. Google's first priority and commitment is to bring informative, authoritative information to the human visitor at all times.
Imagine you are giving an address at a meeting; your delivery should be smooth, informative and interesting. Anything less will have your audience squirming. Same thing with website content and endorsements (backlinks); If it's not natural, it will be penalized over time, not just by Google, but by your visitors as well. Watch out for companies offering instant first page results along with dozens of average backlinks and other 'too good to be true' bonuses. Authoritative quality sites take some time to percolate, it doesn't happen overnight.
BlackHat SEO is strategy is geared to rapid rankings improvement by aiming their content and tactics to search engines specifically, not necessarily to humans and their tendencies. Usually ignoring what visitors might find intriguing and informative at the expense of darker tactics such as keyword stuffing, inferior and overused backlinks, fake reviews, and other unnatural methods strictly for ranking quickly. In the short term you can cheat the search engine protocol, but the aptitude of the algorithms are too sophisticated now and the advantage is very short-lived. Google's first priority and commitment is to bring informative, authoritative information to the human visitor at all times.
Imagine you are giving an address at a meeting; your delivery should be smooth, informative and interesting. Anything less will have your audience squirming. Same thing with website content and endorsements (backlinks); If it's not natural, it will be penalized over time, not just by Google, but by your visitors as well. Watch out for companies offering instant first page results along with dozens of average backlinks and other 'too good to be true' bonuses. Authoritative quality sites take some time to percolate, it doesn't happen overnight.
Webpage clutter and fixes | Website performance
An added benefit of strong SEO is the increased speed and functionality of the website. We have the tools to make your site faster. The better the performance and speed of your page, the better the conversion rate from visitor to consumer will be. It doesn't require a genius to know more leads means more profit. We often find broken links and damaged pages when analyzing sites. Any of these seemingly small errors can cause pages to load slowly or not at all causing potential clients to move on to other sites.
We understand that your first call is to ask questions and get comfortable.
We have PPC strategies and Social Media ad strategies that provide exposure without it costing an arm and a leg.
You will not feel any high pressure stuff from us.
We have PPC strategies and Social Media ad strategies that provide exposure without it costing an arm and a leg.
You will not feel any high pressure stuff from us.
