ROUGHRIDER DIGITAL MARKETING
WEB SEARCH PROMINENCE AND COMPETITIVE ADVANTAGE
Compelling Website Design |
LET'S TALK
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BE THE FIRST CHOICE IN YOUR COMPETITIVE MARKETEver wonder what it would feel like to be the most sought after product in your niche? For some, it's frustrating to see how many companies are competing for the same keywords and Google recognition as you are. How is a smaller company supposed to deal with that? Not only will we have you competing with them, we are going to help you dominate the competition in your market through rankings and improved branding |
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Grow Your Inbound Marketing
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RESPONSIVE WEB DEVELOPMENTOur designers will consult and build / rebuild a user friendly website complete with keywords, meta-tagging, linking optimization, unique content, and exacting mobile device responsiveness for on the move consumers.
Calls to action
Ease of navigation Mobile friendly 
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THERE'S NEW CUSTOMERS EVERYWHERE! HELP THEM FIND YOU!
There are thousands of customers searching the web near you for your product or service every week. Are you getting your share of those calls without spending gazillions? You can be sure somebody's getting them, and right now your competition is probably improving their web presence to capture them. More and more consumers refer to the internet to reinforce their decision. In fact, more than two thirds of goods and services customers refer to the web before buying.
Start out-competing your competition.
Start out-competing your competition.
WEBSITE OPTIMIZATION
Financial Benefits
Value on $'s SpentWebsite SEO is a continuous process. Monthly maintenance is required in order to maintain position and success since outside influences are constantly at work keeping the process fluid. Monthly maintenance rates are fixed and relatively affordable versus the cost of conventional advertising that only works as long as you are paying. Your optimized Website and monthly SEO is an organic cost that will be justified quickly over time. The longer the organic rankings optemization work is done, (and as site ages), the better the rankings , consequently, the better the ROI. As you climb in the rankings, your customer base will grow.
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Market ShareCustomers are using the internet about 80% of the time now to help make their service or product purchase decision. This obviously needs to be seriously considered so things you need to know are: How many internet searches in your business segment, or niche, are being made on a monthly basis? What are the most relevant keywords and keyword structures being used for those searches? Let's say in your local area for your niche there are about 220 queries. How many of those searchers are choosing or opting in to your site? If you are not actually on the first page, you are probably only being seen by about 25 of those searchers.
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Competitive AdvantageWith our leveraged analytical tools, we're able to look closely at what your competitors are doing with their own digital presence. This is important because it allows us to better understand and compete with them. You can be sure most of your competitors have been doing this, probably for quite some time. If you want to outperform them with inbound internet marketing, you need to equal their website performance and practices, then you need to do more to dominate. To do nothing will allow your internet presence and sales to shrink. Can you afford that?
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As one of the Best SEO Companies in Toronto and the GTA, we want to be your DIGITAL MARKETING AGENCY, wherever you might be located.
An online marketing agency is the best solution for managing a company's internet presence whose primary goal is increasing their website visits. After establishing a solid search results base, the goal is to properly qualify leads for best sales opportunities for the right expenditure. The result of professional SEO, PPC and Social Media Marketing will be evident by your increased website activity, which in turn leads to increased sales. Products such as Google's AdWords are excellent for early marketing efforts while website rankings work gestates. AdWords can also be very costly when spending is not properly focused.
Organic rankings will always be our primary focus providing the best return on your spending.
As an internet marketing company, RoughRider is knowledgeable and committed to finding overall marketing strategies for clients through increased search rankings, ad spends and social media activity. We will super optimize internet presence. Outbound Marketing strategies naturally follow the inbound SEO strategies that we implement, but the two should not be confused. Once we complete an evaluation of your value proposition, your branding, and where your current organic search results perform, we will determine the best approach and improvements for obtaining better overall website search results.
More than 85% of folks go online to source or check their goods and services. Inefficient SEO can be a disaster when a website fails to engage the majority of searchers.
Better search results must inevitably lead to more 'leads' and to more business opportunities. Of course the success of the increased exposure and visits must then lead to maximum conversion into sales. With more valuable leads and more successful response to your offered services or products, increased sales will naturally follow. Don't take our word, you only have to ask a few of your friends if they go past the first page on a Google search before making a product decision.
What about cost?
If you're thinking that sales leads might cost a lot...they don't! They earn! Cost is dependent on competition and the array of targeted keywords.
Expanded SEO and MARKETING Steps
Before beginning any digital campaign we first study the industry or market niche and the competitive landscape. The following describes steps for an existing website but can be applied to new builds as well.
SEO Analysis- |
We begin by performing a site audit consisting of your current website performance and internal workings, that it is technically sound. We then examine ranking, backlink profile, broken links and closely review keyword placement and value to determine overall website performance. We uncover any deficiencies which might include existing poor SEO, poor mobility, weak linking, and lean content. |
Competitor Analysis |
We analyse your competition, what they're doing to outperform you. Sometimes we can learn by biys of information within their site background. Our goal is to have you outperforming your competition within a few months. This is where we look at Branding and Marketing opportunities |
Web Design |
We create a fresh, dynamic informative site ready to optimize. We collaborate to write knowledgable content and compile pictures, maps and icons designed to present your brand and product(s). A website visually beautiful and informative enhances ranking and grows leads and conversions. We will rebuild on existing sites with the same results. |
SEO (Search Engine Strategy) |
According to YELP, consumers will search out a product or service on the internet approximately 85% of the time. Therefore, as a business owner it is essential to be highly ranked in organic and local search results. Keyword optimization to reach buyers in search of your product and strong backlinking with solid content will help you dominate the searches. |
Local SEO Strategy |
Local SEO and Maps optimization is a focused website ranking campaign that speaks to your local customer base with the suppot of Google Maps placement. Map positioning increases local traffic to your business and physical business location. Local marketing is more directed to the mobile device user on the move.
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PPC Marketing |
Pay-Per-Click marketing such as Facebook, Google AdWords or LinkedIn ads for the purpose of generating clicks or leads to your website (or product specific landing page), is a strong marketing tool. We look at a PPC campaigns early in the design phase to create traffic in the short term as the new website grows organically. |
Social Media |
Social media plays an important role in overall SEO strategy. It ties into your website content so generating buzz in social media trickles back to the website. RoughRider assists in set up and management of Social Media accounts as part of your overall internet presence. Engaging your followers will generate more traffic to your site and confirm you as an authoritative presence.
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