Online Marketing Company and Web Design
Engaging web design; attention to branding; visually enjoyable viewing; authoritative content; ranking and higher conversion rates with proven website design & development.
|
"We know you have a great product or service, but you need new leads; you need more customers. We offer affordable access to amazing search engine strategies and top quality Internet Marketing Services that will solve invisibility on the internet and get you outperforming your competitors. Our mission is to set you apart from your competition in the ever-changing digital world of search engines and Social Media."
RoughRider Digital Marketing |
Ever wonder what it would feel like to be the most sought after in your niche?
GET YOUR FREE
1/2 HOUR CONSULTATION
with no obligation.
BE OUTSTANDING IN YOUR NICHE MARKET
For some, it's frustrating to see how many companies are competing for the same keywords and Google recognition as you. How is a smaller company supposed to deal with that? Not only will we have you competing with them, we are going to help you dominate the competition in your market.
THERE'S NEW CUSTOMERS EVERYWHERE! HAVE THEY FOUND YOU YET?
You know what? There are probably thousands of customers searching the web near you for your product or service every week. Are you getting your share of those calls without spending gazillions? You can be sure somebody's getting them, and right now your competition is probably improving their web presence to capture them. More and more consumers refer to the internet to reinforce their decision. In fact, more than two thirds of goods and services customers do so. Don't wait forever, call us! We'll put you on the same stage.
THE ROUGHRIDER CLIENTS
These are types of companies we help
Local BusinessesLocal business is defined as a business or service that will be found within a city or even more locally in a part of a city or region. Where you the Google Map and high first page results; visible to the community. Attorney, Dentist, Chiropractor, Painter, ANY local Trade or service professional, it’s crucial that you are front and center when local customers are searching the web using Google for your business at all times. RoughRider creates local SEO campaigns shaped to your needs to grow your customer base. Of course we focus on your defined area on an exclusive basis. Keep up with your competitors. Are you?
|
National PartnersNational and International clients are looking for top ranking for national keywords that promote their brand and products. Our goal is always to position their website in the upper half of the first page Google rankings on a national basis and will include hyper-localization in given campaigns if targeting specific city locations is called for. Social Media Management may also be a key component of national SEO and included in the national campaign. This double attack is the successful formula for achieving best sales and market presence and growth, especially where bricks and mortar are non-existent.
|
Product PartnersA retail store on a side street or a store in a busy mall; it’s not difficult to imagine the difference in sales if both are relying on traffic. Same with eCommerce, the difference between website store having 100 visitors a month, and one having 5,000 is traffic as a result of location. Search visibility. Deep keyword research and knowledge of best target search terms your customers are using, especially with intent to buy is what we provide. Adaptive SEO strategies, (strategies that are adaptive to the ongoing algorithm changes), that will make you a leader in your niche marketplace.
|
Here's what some of our clients are saying... |
|
Grow Your Inbound Marketing; Gain Traffic
Our designer will consult and build / rebuild a user friendly website complete with keyword and backlink optimization, unique content, and exacting mobile device responsiveness.
*Easy calls to action
*SEO loaded & traffic building *Mobile device friendly 
|
Search Engine Optimization is essential for increased local Website visibility, which equals more visits and lead generation. We make your website shout out Google creating higher rankings
*Keywords, reviews, content
*Lead generation building *Citations management 
|
Any successful SEO strategy includes active Social Media presence and inbound Link Building from authoritative sites. We'll help build an internal link profile increasing site relevance to Google.
*Professional backlinks
*Undesirable links removed *Internal links management 
|
Visitors will leave your site in under 8 seconds if you haven't made a compelling argument to get them to hang around, navigate and potentially become one of those 5% of visitors that buy on first visit.
*Website ease of navigation
*Compelling value props *Trust building 
|
MORE WEBSITE OPTIMIZATION BENEFITS
Value on $'s SpentWebsite SEO is a continuous process. Monthly maintenance is required in order to maintain position and success since outside influences are constantly at work keeping the process very fluid. Monthly maintenance rates are fixed and relatively affordable versus the cost of conventional advertising that only works as long as you are paying. Website building and monthly SEO is an organic cost that will be justified over time. The longer the organic rankings work is done, (and as site ages), the better the rankings. The better the ROI. As you climb to the top of search results, you'll be smack in front of your potential clients! Now, your website is doing its job cost effectively, diminishing the need for expensive paid ads.
|
Market ShareCustomers are using the internet about 80% of the time now to help make their service or product purchase decision. This obviously needs to be seriously considered so things you need to know are: How many internet searches in your business segment, or niche, are being made on a monthly basis? What are the most relevant keywords and keyword structures being used for those searches? Let's say in your local area for your niche there are about 220 queries. How many of those searchers are choosing or opting in to your site? If you are not actually on the first page, you are probably only being seen by about 25 of those searchers.
|
Competitive AdvantageWith our leveraged analytical tools, we're able to look closely bat what your competitors are doing with regard to their digital presence so that we may narrow any gap in the competition where it may exist. You can be sure most of your competitors have been doing this, probably for quite some time. If you want to outperform them with internet marketing, You need to at least stay level with website performance practices on all fronts, then you need to do more to in order to dominate. To do nothing will see your internet presence and sales to shrink if it hasn't happened already! Can you afford that?
|
As one of the Best SEO Companies in Vaughan, we want to be your
INTERNET MARKETING AGENCY, wherever you are located.
An online marketing agency is the best solution for managing a company's internet presence with the primary purpose of increasing their website visits, and qualifying best leads and sales for the right expenditure. When properly executed, sound spending practices in SEO, PPC and Social Media Marketing will be evident by your overall internet marketing strategy and consequent returns. Without solid knowledge of how these excellent tools work best within budgets, expenditures can race out of control. AdWords are most beneficial when waiting for website rankings improvements, or when a new or seasonal value proposition is offered, but It can also be a sure fire way of throwing away money by overspending with an under focused campaign.
* Organic rankings will always be our primary focus providing the best return on your spending.
As an internet marketing company, RoughRider is completely dedicated and knowledgeable in finding overall marketing strategies through internet prominence and social media activity for our clients and their product or service. We will super optimize their internet presence. Marketing strategies naturally follow the SEO strategies that we implement, but the two should not be confused. Once we complete an evaluation of your value proposition, your branding, and where your current organic search results perform, we will determine the best approach and improvements for obtaining better overall website search results.
* More than 85% of folks go online to source or check their goods and services. Inefficient SEO can be a disaster.
Better search results must inevitably lead to more 'leads' and to more business opportunities. Of course the success of the increased exposure and visits must then lead to maximum conversion into sales. With more valuable leads and more successful response to your offered services or products, increased sales will naturally follow. Don't take our word, you only have to ask a few of your friends if they go past the first page on a Google search before making a product decision.
* Organic rankings will always be our primary focus providing the best return on your spending.
As an internet marketing company, RoughRider is completely dedicated and knowledgeable in finding overall marketing strategies through internet prominence and social media activity for our clients and their product or service. We will super optimize their internet presence. Marketing strategies naturally follow the SEO strategies that we implement, but the two should not be confused. Once we complete an evaluation of your value proposition, your branding, and where your current organic search results perform, we will determine the best approach and improvements for obtaining better overall website search results.
* More than 85% of folks go online to source or check their goods and services. Inefficient SEO can be a disaster.
Better search results must inevitably lead to more 'leads' and to more business opportunities. Of course the success of the increased exposure and visits must then lead to maximum conversion into sales. With more valuable leads and more successful response to your offered services or products, increased sales will naturally follow. Don't take our word, you only have to ask a few of your friends if they go past the first page on a Google search before making a product decision.
There is no need to spend heaps of money on paid advertising. With our experience, and our tried and proven Search Engine Strategies, your website will do what you always wanted it to do.
GET NEW CUSTOMERS!
Expanded WEBDESIGN, SEO and MARKETING Steps
Before beginning any digital campaign we first study the industry or market and the competitive landscape.
SEO Analysis
|
For your currently active website we perform an audit to determine overall website ranking performance and deficiencies, which might include poor SEO, poor mobility, broken links, and lean content. Then we compare your site to your competitors to see where we can improve and begin to outperform them.
More Info |
Web Design
|
No current site? We will create a dynamic, fresh, and informative site ready to optimize. It will be rich in content with a strong landing page designed to begin the sales process and 'close the deal'. We ensure visitor friendly content and navigation designed to keep their attention and to maximize leads and conversions. We will rebuild on existing sites with the same results.
More Info |
Web Development
|
Once designed and built, the website is ready to develop into a working, informative, sales machine. Words, pictures, widgets,charts and CTA's are added to make the site strong for search engine ranking and sales conversion.
More Info |
SEO (Search Engine Optimization Strategy)
|
According to YELP, consumers will search out a product or service on the internet no less 85% of the time. Therefore, as a business owner, it is essential to be highly ranked in organic and local search results. You need a smart, ethical SEO strategy for lasting website optimization.
More Info |
If you're thinking that sales leads cost a lot...they don't! They pay!
Local SEO Strategy
|
Local SEO is a focused website ranking campaign that speaks to your local customer base with the added benefit of Google Maps placement further increasing local traffic to your business and, if applicable, to your physical business location. Local marketing is more directed to the mobile device user on the move.
More Info |
PPC Marketing
|
Pay-Per-Click marketing such as Facebook , Google AdWords or LinkedIn advertising, for the purpose of generating clicks or leads to your website or product specific landing page, is a good marketing tool. We look at a PPC campaigns early on to create traffic in the short term as the new website grows organically.
More Info |
Social Media Marketing (SMM) | Ad Campaigns
|
You have a responsibility to take social media very seriously. RoughRider will help set up and manage Social Media accounts as part of your overall digital presence. Engaging your followers will generate more traffic to your site and confirm you as an authoritative presence.
More Info |
Monthly Analysis
|
Metrics such as Bounce Rate, Keyword Response, Website Visitors and Organic results are reviewed; "Is response to your site in line with expectations?" A noticeable increase in website traffic and leads should be evident after a 3 to 5 month period of SEO. Organic improvement can take up to several months depending on the competitive nature of your market segment.
|
Sales Results
|
After all, that's what it's all about! Increased website traffic leading to more trust and more leads is what internet marketing strives to achieve. In order for sales to grow as a result of the increased internet traffic, the visitor must be immediately compelled to respond to the webpage.
|
eCommerce
|
If you are considering eCommerce strategies for product sales we can design and implement the right strategy for you. Amazon, EBAY, Etsy, Shopify and so on. Now Walmart, The Gap and retailers alike are rapidly rushing to online growth to stem sales decreases in their retail outlets. At RoughRider, we will map out your eCommerce presence, or simply implement your own optimized dream online store, complete with payment & shipping options in place.
|
Content Writing
Let your customers know that you are an expert in your field by filling your pages with original, unique, and informative content throughout your creative web design. After studying the recent Google algorithms, it has become abundantly clear that fresh, knowledgeable writing is required for strong organic ranking. Google rewards informative content much more than in prior years. The value of well thought out content is reflected in the consistently high website ranking of authoritative sites like Wikipedia. We don't believe that a product site needs to be as in depth as Wikipedia, but there needs to be enough content to attract attention.
Not a writer? No problem! RoughRider will make it easy for you. Our writers have the experience and creativity to deliver original, authoritative and keyword-rich content showcasing your expertise. We will provide a site rich in written content through consultation with the client for accuracy.
Not a writer? No problem! RoughRider will make it easy for you. Our writers have the experience and creativity to deliver original, authoritative and keyword-rich content showcasing your expertise. We will provide a site rich in written content through consultation with the client for accuracy.
Feel our passion for growing local businesses!
Logo and Branding
RoughRider is available for branding and logo creation offering affordable and well-thought out graphic design solutions for you. We know small business companies and entrepreneurs need to have a visual appeal that speaks out to their niche clientele, and that it should represent the message being communicated to the client or buyer; our logo designer will help with that. Branding represents the corporate image as a whole and helps define and guide the website design. The logo simply identifies the business and aids in whatever recall that may be created by the Branding.
As a young business or entrepreneurship, it may seem overwhelming wondering what kind of investment is needed for your own branding program. Iconic images and corporate branding that are embedded in one's mind such as Coke, Nike and so on inspire us to achieve that for our clients. No need to be intimidated by the thought of creating a brand that works for you. We can help make it easy to develop and execute your identity, and we'll do it affordably.
