ROUGHRIDER DIGITAL MARKETING
WEBSITES AND ONLINE MARKETING FOR YOUR LOCAL SMALL BUSINESS, RANCH, OR FARM. |
WEBSITES AND ONLINE MARKETING FOR YOUR LOCAL SMALL BUSINESS, RANCH, OR FARM. |
BE THE FIRST CHOICE IN YOUR COMPETITIVE MARKETEver wonder what it would feel like to be the most sought after product in your niche? For some, it's frustrating to see how many companies are competing for the same keywords and Google recognition as you are. How is a smaller company supposed to deal with that? Not only will we have you competing with them, we are going to help you dominate the competition in your market through rankings and improved branding |
Value on $'s SpentWebsite SEO is a continuous process. Monthly maintenance is required in order to maintain position and success since outside influences are constantly at work keeping the process fluid. Monthly maintenance rates are fixed and relatively affordable versus the cost of conventional advertising that only works as long as you are paying. Your optimized Website and monthly SEO is an organic cost that will be justified quickly over time. The longer the organic rankings optimization work is done, (and as site ages), the better the rankings , consequently, the better the ROI. As you climb in the rankings, your customer base will grow.
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Market ShareCustomers are using the internet about 80% of the time now to help make their service or product purchase decision. This obviously needs to be seriously considered so things you need to know are: How many internet searches in your business segment, or niche, are being made on a monthly basis? What are the most relevant keywords and keyword structures being used for those searches? Let's say in your local area for your niche there are about 220 queries. How many of those searchers are choosing or opting in to your site? If you are not actually on the first page, you are probably only being seen by about 25 of those searchers.
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Competitive AdvantageWith our leveraged analytical tools, we're able to look closely at what your competitors are doing with their own digital presence. This is important because it allows us to better understand and compete with them. You can be sure most of your competitors have been doing this, probably for quite some time. If you want to outperform them with inbound internet marketing, you need to equal their website performance and practices, then you need to do more to dominate. To do nothing will allow your internet presence and sales to shrink. Can you afford that?
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SEO Analysis- |
We begin by performing a site audit consisting of your current website performance and internal workings, that it is technically sound. We then examine ranking, backlink profile, broken links and closely review keyword placement and value to determine overall website performance. We uncover any deficiencies which might include existing poor SEO, poor mobility, weak linking, and lean content. |
Competitor Analysis |
We analyse your competition, what they're doing to outperform you. Sometimes we can learn by biys of information within their site background. Our goal is to have you outperforming your competition within a few months. This is where we look at Branding and Marketing opportunities |
Web Design |
We create a fresh, dynamic informative site ready to optimize. We collaborate to write knowledgable content and compile pictures, maps and icons designed to present your brand and product(s). A website visually beautiful and informative enhances ranking and grows leads and conversions. We will rebuild on existing sites with the same results. |
Web Development |
Once designed and built, the website is ready to develop into a working, informative, sales machine. Words, pictures, widgets,charts and CTA's are added to make the site strong for search engine ranking and sales conversion. |
SEO (Search Engine Strategy) |
According to YELP, consumers will search out a product or service on the internet approximately 85% of the time. Therefore, as a business owner it is essential to be highly ranked in organic and local search results. Keyword optimization to reach buyers in search of your product and strong backlinking with solid content will help you dominate the searches. |
Local SEO Strategy |
Local SEO and Maps optimization is a focused website ranking campaign that speaks to your local customer base with the suppot of Google Maps placement. Map positioning increases local traffic to your business and physical business location. Local marketing is more directed to the mobile device user on the move.
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PPC Marketing |
Pay-Per-Click marketing such as Facebook, Google AdWords or LinkedIn ads for the purpose of generating clicks or leads to your website (or product specific landing page), is a strong marketing tool. We look at a PPC campaigns early in the design phase to create traffic in the short term as the new website grows organically. |
Social Media |
Social media plays an important role in overall SEO strategy. It ties into your website content so generating buzz in social media trickles back to the website. RoughRider assists in set up and management of Social Media accounts as part of your overall internet presence. Engaging your followers will generate more traffic to your site and confirm you as an authoritative presence.
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Monthly Analysis |
Metrics such as Site visitors, Bounce rate, Keyword response and Organic results are reviewed monthly. A noticeable increase in website traffic and leads should be evident after a few months of website SEO. Organic improvement can take time depending on market segment competition. Ongoing reviews of metrics keep our goals achievable.
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Sales Results |
After all, sales is what it's all about! Increased website traffic increases the trust factor of a website, which enhances search engine positioning and in turn, to more leads again. Leads are where sales begin - the website's job is to enhance the user experience and compel conversions to sales.
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eCommerce |
If you are considering eCommerce strategies for product sales we can design and implement the right strategy for Amazon, EBAY, Etsy, Shopify and so on. Now Walmart, The Gap and large retailers are rapidly growing their online shopping presence to stem sales decreases in their brick and mortar outlets. Let RoughRider map out your eCommerce presence. |
Content WritingLet your customers know that you are an expert in your field by filling your pages with original, unique, and informative content throughout your creative web design. After studying the recent Google algorithms, it has become abundantly clear that fresh, knowledgeable writing is required for strong organic ranking. Google rewards informative content much more than in prior years. The value of well thought out content is reflected in the consistently high website ranking of authoritative sites like Wikipedia. We don't believe that a product site needs to be as in depth as Wikipedia, but there needs to be enough content to attract attention. Not a writer? No problem! RoughRider will make it easy for you. Our writers have the experience and creativity to deliver original, authoritative and keyword-rich content showcasing your expertise. We will provide a site rich in written content through consultation with the client for accuracy. |
BrandingRoughRider is available for branding and logo creation offering affordable and well-thought out graphic design solutions for you. We know small business companies and entrepreneurs need to have a visual appeal that speaks out to their niche clientele, and that it should represent the message being communicated to the client or buyer; our logo designer will help with that. Branding represents the corporate image as a whole and helps define and guide the website design. The logo simply identifies the business and aids in whatever recall that may be created by the Branding.
As a young business or entrepreneurship, it may seem overwhelming wondering what kind of investment is needed for your own branding program. Iconic images and corporate branding that are embedded in one's mind such as Coke, Nike and so on inspire us to achieve that for our clients. No need to be intimidated by the thought of creating a brand that works for you. We can help make it easy to develop and execute your identity, and we'll do it affordably. Add Your Title |
GET IN TOUCHOpen Mon-Sat 8:00 AM - 8:00 PM
Address : 5927 2nd Line, Schomberg, ON L0G 1T0 Tel : 905-893-1725 Email : [email protected] |
NAVIGATION |