ROUGHRIDER DIGITAL MARKETING
WEBSITES AND ONLINE MARKETING FOR YOUR LOCAL SMALL BUSINESS, RANCH, OR FARM. |
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Local Digital Marketing - What you need to know
Current stats show that 9 out of 10 people go to your website before they decide on your service, go to your store or buy your product. Out of those potential customers, 60% use their phone to search. No matter what you are selling, how your business presents itself online is now more important than ever.
Not only does your website have to be informative, visually pleasing and easy to navigate through, it MUST be just as beautiful when viewed from a laptop, tablet or phone. Go ahead, take a minute to check your website on your phone. If you have to expand with your fingers at any time to read the text or look at a picture, your website is not mobile friendly. Odds are that your potential customer will just scroll on to the next website - your competition.
Not only does your website have to be informative, visually pleasing and easy to navigate through, it MUST be just as beautiful when viewed from a laptop, tablet or phone. Go ahead, take a minute to check your website on your phone. If you have to expand with your fingers at any time to read the text or look at a picture, your website is not mobile friendly. Odds are that your potential customer will just scroll on to the next website - your competition.
I have a new website....now what?
Let's say, you've just hired us, RoughRider Digital Marketing to make you a great website. Awesome! You can leave it at that, and if your business only relies on customers that know you by name, or word of mouth, they can look you up on the internet. But, suppose you are looking for new customers, what if you are just starting out? How do people find your website? We like to describe it this way: "Having a website alone is like making a television commercial and forgetting to buy airtime" This is where we at RoughRider Digital Marketing really shine.
Our Search Engine Optimization (SEO) process ensures that your website shows up on the first page of Google when a potential customer is looking for what you are selling. Whether you want to be found locally or nationally, RoughRider has your back.
Our Search Engine Optimization (SEO) process ensures that your website shows up on the first page of Google when a potential customer is looking for what you are selling. Whether you want to be found locally or nationally, RoughRider has your back.
King City, Schomberg, Nobleton, New Tecumseth, Simcoe County, Alliston, Caledon, Bolton, Newmarket
BE THE FIRST CHOICE IN YOUR COMPETITIVE MARKETEver wonder what it would feel like to be the most sought after product in your niche? For some, it's frustrating to see how many companies are competing for the same keywords and Google recognition as you are. How is a smaller company supposed to deal with that? Not only will we have you competing with them, we are going to help you dominate the competition in your market through rankings and improved branding |
THERE'S NEW CUSTOMERS EVERYWHERE! HELP THEM FIND YOU!
There are thousands of customers searching the web near you for your product or service every week. Are you getting your share of those calls without spending gazillions? You can be sure somebody's getting them, and right now your competition is probably improving their web presence to capture them. More and more consumers refer to the internet to reinforce their decision. In fact, more than two thirds of goods and services customers refer to the web before buying.
Start out-competing your competition.
Start out-competing your competition.
WEBSITE OPTIMIZATION
Financial Benefits
Value on $'s SpentWebsite SEO is a continuous process. Monthly maintenance is required in order to maintain position and success since outside influences are constantly at work keeping the process fluid. Monthly maintenance rates are fixed and relatively affordable versus the cost of conventional advertising that only works as long as you are paying. Your optimized Website and monthly SEO is an organic cost that will be justified quickly over time. The longer the organic rankings optimization work is done, (and as site ages), the better the rankings , consequently, the better the ROI. As you climb in the rankings, your customer base will grow.
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Market ShareCustomers are using the internet about 80% of the time now to help make their service or product purchase decision. This obviously needs to be seriously considered so things you need to know are: How many internet searches in your business segment, or niche, are being made on a monthly basis? What are the most relevant keywords and keyword structures being used for those searches? Let's say in your local area for your niche there are about 220 queries. How many of those searchers are choosing or opting in to your site? If you are not actually on the first page, you are probably only being seen by about 25 of those searchers.
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Competitive AdvantageWith our leveraged analytical tools, we're able to look closely at what your competitors are doing with their own digital presence. This is important because it allows us to better understand and compete with them. You can be sure most of your competitors have been doing this, probably for quite some time. If you want to outperform them with inbound internet marketing, you need to equal their website performance and practices, then you need to do more to dominate. To do nothing will allow your internet presence and sales to shrink. Can you afford that?
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As one of the Best SEO Companies in Toronto and the GTA, we want to be your DIGITAL MARKETING AGENCY, wherever you might be located.
An online marketing agency is the best solution for managing a company's internet presence whose primary goal is increasing their website visits. After establishing a solid search results base, the goal is to properly qualify leads for best sales opportunities for the right expenditure. The result of professional SEO, PPC and Social Media Marketing will be evident by your increased website activity, which in turn leads to increased sales. Products such as Google's AdWords are excellent for early marketing efforts while website rankings work gestates. AdWords can also be very costly when spending is not properly focused.
Organic rankings will always be our primary focus providing the best return on your spending.
As an internet marketing company, RoughRider is knowledgeable and committed to finding overall marketing strategies for clients through increased search rankings, ad spends and social media activity. We will super optimize internet presence. Outbound Marketing strategies naturally follow the inbound SEO strategies that we implement, but the two should not be confused. Once we complete an evaluation of your value proposition, your branding, and where your current organic search results perform, we will determine the best approach and improvements for obtaining better overall website search results.
More than 85% of folks go online to source or check their goods and services. Inefficient SEO can be a disaster when a website fails to engage the majority of searchers.
Better search results must inevitably lead to more 'leads' and to more business opportunities. Of course the success of the increased exposure and visits must then lead to maximum conversion into sales. With more valuable leads and more successful response to your offered services or products, increased sales will naturally follow. Don't take our word, you only have to ask a few of your friends if they go past the first page on a Google search before making a product decision.
What about cost?
If you're thinking that sales leads might cost a lot...they don't! They earn! Cost is dependent on competition and the array of targeted keywords.
Expanded SEO and MARKETING Steps
Before beginning any digital campaign we first study the industry or market niche and the competitive landscape. The following describes steps for an existing website but can be applied to new builds as well.
SEO Analysis- |
We begin by performing a site audit consisting of your current website performance and internal workings, that it is technically sound. We then examine ranking, backlink profile, broken links and closely review keyword placement and value to determine overall website performance. We uncover any deficiencies which might include existing poor SEO, poor mobility, weak linking, and lean content. |
Competitor Analysis |
We analyse your competition, what they're doing to outperform you. Sometimes we can learn by biys of information within their site background. Our goal is to have you outperforming your competition within a few months. This is where we look at Branding and Marketing opportunities |
Web Design |
We create a fresh, dynamic informative site ready to optimize. We collaborate to write knowledgable content and compile pictures, maps and icons designed to present your brand and product(s). A website visually beautiful and informative enhances ranking and grows leads and conversions. We will rebuild on existing sites with the same results. |
SEO (Search Engine Strategy) |
According to YELP, consumers will search out a product or service on the internet approximately 85% of the time. Therefore, as a business owner it is essential to be highly ranked in organic and local search results. Keyword optimization to reach buyers in search of your product and strong backlinking with solid content will help you dominate the searches. |
Local SEO Strategy |
Local SEO and Maps optimization is a focused website ranking campaign that speaks to your local customer base with the suppot of Google Maps placement. Map positioning increases local traffic to your business and physical business location. Local marketing is more directed to the mobile device user on the move.
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PPC Marketing |
Pay-Per-Click marketing such as Facebook, Google AdWords or LinkedIn ads for the purpose of generating clicks or leads to your website (or product specific landing page), is a strong marketing tool. We look at a PPC campaigns early in the design phase to create traffic in the short term as the new website grows organically. |
Social Media |
Social media plays an important role in overall SEO strategy. It ties into your website content so generating buzz in social media trickles back to the website. RoughRider assists in set up and management of Social Media accounts as part of your overall internet presence. Engaging your followers will generate more traffic to your site and confirm you as an authoritative presence.
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Monthly Analysis |
Metrics such as Site visitors, Bounce rate, Keyword response and Organic results are reviewed monthly. A noticeable increase in website traffic and leads should be evident after a few months of website SEO. Organic improvement can take time depending on market segment competition. Ongoing reviews of metrics keep our goals achievable.
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Sales Results |
After all, sales is what it's all about! Increased website traffic increases the trust factor of a website, which enhances search engine positioning and in turn, to more leads again. Leads are where sales begin - the website's job is to enhance the user experience and compel conversions to sales.
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eCommerce |
If you are considering eCommerce strategies for product sales we can design and implement the right strategy for Amazon, EBAY, Etsy, Shopify and so on. Now Walmart, The Gap and large retailers are rapidly growing their online shopping presence to stem sales decreases in their brick and mortar outlets. Let RoughRider map out your eCommerce presence. |
Content WritingLet your customers know that you are an expert in your field by filling your pages with original, unique, and informative content throughout your creative web design. After studying the recent Google algorithms, it has become abundantly clear that fresh, knowledgeable writing is required for strong organic ranking. Google rewards informative content much more than in prior years. The value of well thought out content is reflected in the consistently high website ranking of authoritative sites like Wikipedia. We don't believe that a product site needs to be as in depth as Wikipedia, but there needs to be enough content to attract attention. Not a writer? No problem! RoughRider will make it easy for you. Our writers have the experience and creativity to deliver original, authoritative and keyword-rich content showcasing your expertise. We will provide a site rich in written content through consultation with the client for accuracy. |
Feel our passion for growing local businesses!
BrandingRoughRider is available for branding and logo creation offering affordable and well-thought out graphic design solutions for you. We know small business companies and entrepreneurs need to have a visual appeal that speaks out to their niche clientele, and that it should represent the message being communicated to the client or buyer; our logo designer will help with that. Branding represents the corporate image as a whole and helps define and guide the website design. The logo simply identifies the business and aids in whatever recall that may be created by the Branding.
As a young business or entrepreneurship, it may seem overwhelming wondering what kind of investment is needed for your own branding program. Iconic images and corporate branding that are embedded in one's mind such as Coke, Nike and so on inspire us to achieve that for our clients. No need to be intimidated by the thought of creating a brand that works for you. We can help make it easy to develop and execute your identity, and we'll do it affordably. Add Your Title |
