Let’s talk about people searching for a lawyer through the internet,
Here are some eye opening statistics from the National Law Review…According to Google research,
Not to beat up the numbers but of those 38% of prospects who have searched the web for a (fill in the expertise) lawyer, 74% of them end up calling the office by phone, ergo, our suggestion of making it easy as pie for them to call with well thought out prominent call to action click-ability throughout your professional website. Further:
Which leads me to ..….the importance of Google first page search results.
It's fairly common knowledge now that if your website does not appear on the fist page of search engine results, or at the very least at the top of the second page, that the likelihood of a click through, (that's the visitor opting for your website), drops to less than 10% of all queries. Quick math tells us that if 250 potential clients are searching your niche profession monthly, you would end up with 10% of 38% or about 9 potentials.
Your website is the online face of your firm. It shows the world who you are, what you’ve done and why you’re the best in your field. A proper legal website inspires trust and a sense of safety for the prospect. Let’s face it; most legal clients are unhappy about something and under a lot of stress. Your firms’ website needs to give assurance that they can rest easy, they’ve come to the right place.
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Andy Emilio is co-owner of RoughRider Digital Media and has a long background in motion picture marketing, distribution and production.