Digital Marketing SEO Agency
Digital marketing is becoming absolutely essential for any business who wants to be in the forefront in their niche and for increasing sales as far as possible. There many areas of digital marketing to look at, in particular, the strategy of SEO. This is where the web presence of a business is enriched through higher rankings and consequent sales results. To achieve higher Google rankings than where the business already is, and in order to be top of the rankings in the business niche, the web pages need to be optimized through SEO in a responsible manner requiring patience. Optimization includes keyword research and relaxed inclusion in the content of the website. If it is overly aggressive it will appear to be unnatural and will not receive a warm welcome from the algorithms that feel out and rank a business' merit for higher placement.
How important is higher placement? If your website is not showing up in a Google search for a particular search term or query within the first couple of pages, it will likely be overlooked by potential visitors and customers because only about 15% of visitors will move on to the second page, and only half of them will continue on to the third page. Obviously the importance of SEO as it relates to the search results of a business' web page cannot be overstated. From 100 visitors based on a query of your search term, you have a 20% chance of click through if your site falls on the top half of the first page, a 10% chance if on the bottom half of the first page, a 5% chance of a visit (because only 15 visitors clicked through at about 30%). These numbers are estimates but time has proven them to be very close to what actually happens.
SEO work
How important is higher placement? If your website is not showing up in a Google search for a particular search term or query within the first couple of pages, it will likely be overlooked by potential visitors and customers because only about 15% of visitors will move on to the second page, and only half of them will continue on to the third page. Obviously the importance of SEO as it relates to the search results of a business' web page cannot be overstated. From 100 visitors based on a query of your search term, you have a 20% chance of click through if your site falls on the top half of the first page, a 10% chance if on the bottom half of the first page, a 5% chance of a visit (because only 15 visitors clicked through at about 30%). These numbers are estimates but time has proven them to be very close to what actually happens.
SEO work
- Keywords
- Keyword phrases (longtail)
- citation building
- Link building
- Guest blog posting
