Online Marketing in Vaughan Ont.
On line marketing is a challenging and diverse practice that requires expertise and research. There is paid online marketing, and there is organic, non-paid marketing. To illustrate this, If we were discussing conventional advertising, the magazine ad or newspaper ads would make up a good part of the campaign, and items such as flyers and news stories or press releases would make up the non-paid ads. Well, with internet campaigns, the organic listings that come up on a Google search are a free form of marketing, at least from a purchase of time or space is concerned. One must expect there will be a design and implementation charge for the design of the web page, and for the ability of that business' site to come up on the relevant search engine pages.
On the paid side of the webpage online marketing, the first thing that presents itself is the Adwords advertising strategy provided by Google. Using similar keyword choices and placement, Adwords appear at the top of a SERP (search engine results page), and can be clicked in to the advertisers web page for further funneling. This can be a successful venture if the clicks are priced right and the click throughs to a business' site are ultimately converted at an acceptable rate. It goes like this: Impressions - click through - cost of each click through - conversion to 'call to action'. Sales are ultimately determined by the product offered and value proposition from the actual website, and not the Adwords program itself.
Other social media platforms offer paid forms of advertising and some are very effective. One that peaks our interest and one that we push is the Facebook Behavioral Marketing. Sometimes referred to as Dark Posts, this type of directed or focused marketing can be extremely valuable and cost effective.
Back to the non-paid form of online marketing, use of social media is a productive and cost free method to reach customers and to create brand awareness and potential buyers. The social media sites allow your presence to grow through postings, pictures, articles and your own promotions. The social media sites also offer forms of paid advertising that can prove to be very beneficial if designed and implemented correctly. They actually have the ability to give you a pinpoint target audience making it a smart consideration for your product. Imagine being able to market your new perfume to girls between 18 and 40 only. One can control costs without wasting reach, money and time to secondary demographics.
On the paid side of the webpage online marketing, the first thing that presents itself is the Adwords advertising strategy provided by Google. Using similar keyword choices and placement, Adwords appear at the top of a SERP (search engine results page), and can be clicked in to the advertisers web page for further funneling. This can be a successful venture if the clicks are priced right and the click throughs to a business' site are ultimately converted at an acceptable rate. It goes like this: Impressions - click through - cost of each click through - conversion to 'call to action'. Sales are ultimately determined by the product offered and value proposition from the actual website, and not the Adwords program itself.
Other social media platforms offer paid forms of advertising and some are very effective. One that peaks our interest and one that we push is the Facebook Behavioral Marketing. Sometimes referred to as Dark Posts, this type of directed or focused marketing can be extremely valuable and cost effective.
Back to the non-paid form of online marketing, use of social media is a productive and cost free method to reach customers and to create brand awareness and potential buyers. The social media sites allow your presence to grow through postings, pictures, articles and your own promotions. The social media sites also offer forms of paid advertising that can prove to be very beneficial if designed and implemented correctly. They actually have the ability to give you a pinpoint target audience making it a smart consideration for your product. Imagine being able to market your new perfume to girls between 18 and 40 only. One can control costs without wasting reach, money and time to secondary demographics.