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​​HOME  -  SEO & DIGITAL MEDIA - VAUGHAN LOCAL SEO

​Vaughan Local SEO

SEO is a strategy that applies to website content and creating the business’ deserved relevancy for ranking for a business.  The strategy applies to most companies whether they are corporate giants or smaller local businesses.  However, different factors drive the local business success on the internet.  Imagine that a prospective customer is out shopping, they pull over to look for a product that they wish to purchase; they would like to drive over to the place of business, drop in and purchased such a product, just be referring to their device and easily navigating to an informative web page.  Using the norms of today, they would most likely use their mobile phone, (over 60% of searches are done on mobile devices now), they would select from the first page of options (over 85% choose from first page search results), and they would probably refer to the ads at top of page first, then the Google 3 listings on Map-pack next, and then organically, the listings running down the page.  In most cases the Map listing will dominate the choice, then the organic listing, especially if supported by the placement in the Map-pack. It is always our strategy to examine the competition and do better overall.
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Local SEO must plan and strive to achieve the 'map pack' on behalf of its client as a measurement of success.  This is local SEO, content and citations that make that business as relevant as possible in his local area.  Fixed locations such as restaurants, local services and products, towing, car repair and so on make up local businesses.  The importance of citations, the directory building work that creates local importance to a business, cannot be stressed enough.  Primarily the Google My Business listing starts it off and carries on to Facebook, Yellow Pages and dozens of important listings required to carry a business listing onto the map pack. Other social media listings are Twitter, Linked In, Snapchat and Instagram but they do not require name address phone, which when it is required, more or less defines a citation. Yelp is a good example of a strong citation.           
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  • HOME
  • WEB DESIGN
    • WEB DESIGN
    • WEB DEVELOPMENT
    • WEBPAGE SALES CONVERSION
    • e-Commerce
    • VAUGHAN WEB DESIGN
    • SOME OF OUR PROJECTS
  • SEO
    • SEO
    • DIGITAL MEDIA
    • Cinemagraphs and Promotional Videos
  • ABOUT
  • BLOG
  • CONTACT US
  • SEO Packages